Project management is story telling. When I think of great authors in history, I think of big brained creatives, creatives who were more like hippies than like me (in my day-time form that I assume between 9-5 Monday to Friday). When you’re managing a project you’re the author ✍️. You’re the nexus of information that ties the multiple threads of information across dimensions of time, space and people together. The publisher may have solicited you to write a particular type of book, but when it comes to the implementation of that vision, it’s you as the project manager that has the power to make it successful or to let is crash and burn and fall out of the eyes of historians eager for an excuse to document your work.